Welcome to the Maman Denim Care Guide: Your go-to resource for keeping your jeans fresh and fabulous!

Denim is more than just fabric; it's a lifestyle. Whether you're a die-hard denim enthusiast or just getting started with your first pair of jeans, proper care is essential to maintain their look and feel for years to come.

In this guide, we'll delve into everything you need to know about caring for your denim, from washing and drying techniques to storage tips and beyond. Let's dive in and ensure your denim stays as stylish as the day you bought it.

Step 1: Wear with Care
Handle your denim with care from the moment you put it on. Avoid excessive stretching or pulling when putting on or taking off your jeans to preserve their shape.

Step 2: Spot Clean When Possible
For minor stains or spots, spot clean your denim instead of washing the entire garment. Use a mild detergent or a denim-specific spot cleaner and gently dab the affected area with a clean cloth.

Step 3: Wash Inside Out
When it's time to wash your denim, turn it inside out before placing it in the washing machine. This helps protect the outer surface of the fabric and prevents excessive fading.

Step 4: Use Cold Water
Wash your denim in cold water to minimize shrinking and color loss. Cold water is also gentler on the fabric and helps preserve the integrity of the fibers.

Step 5: Choose a Gentle Cycle
Select a gentle cycle on your washing machine to ensure a delicate wash for your denim. Avoid using harsh cycles or heavy agitation, as this can cause unnecessary wear and tear.

Step 6: Use a Mild Detergent
Opt for a mild detergent specially formulated for delicates or denim. Avoid bleach or harsh chemicals that can damage the fabric and cause fading.

Step 7: Air Dry
Hang your denim to air dry instead of using a dryer. Avoid direct sunlight, as prolonged exposure can cause fading. Instead, choose a well-ventilated area and allow your denim to dry naturally.

Step 8: Store Properly
When storing your denim, avoid folding it along creases or hanging it on thin hangers that can cause stretching. Instead, fold your denim neatly and store it in a cool, dry place away from direct sunlight.

Step 9: Refresh Between Washes
To refresh your denim between washes, consider using a denim spray or hanging it outside for some fresh air. You can also spot clean any minor stains as needed to keep your denim looking its best.

And finally Step 10: Embrace Natural Wear
Remember that denim is meant to age gracefully, developing unique fades and creases over time. Embrace the natural wear and tear of your denim as part of its character and charm.


Talk to a Maman Stylist

Our team of Maman Styists are individually trained by the brands we carry to fit the styles that we stock. If you have any questions about your denim please reach out to us via online@maman.co.nz or call our us on 027 290 8894