At ba&sh, concrete actions have already been put in place, at several levels of their production and marketing process. More than half of their products (70% by winter 2022, to be precise) are made of at least 70% certified fibres*.

Materials - They use certified materials to reduce the environmental impact of theiractivities (water, air and soil pollution, chemicals, etc.) and the pressure on resource use and biodiversity.

Distribution - They aim to use only FSC-certified (wood pulp from sustainably managed forests), 100% recycled and recyclable packaging by the end of 2023 and to introduce a new reusable packaging offer for e-commerce deliveries. *With the exception of recycled fibres, the threshold is 40%.