A career in fashion has always been written in the stars for now fashion stylist and personal shopper Lou Heller. Even when the idea was just a mere twinkle in her eye, Lou’s understanding of how to dress and knowledge of fabrication, fit and style has separated her from the rest. Her warm approach and relaxed manner has seen her client base grow tremendously over that last two and a half years with Lou now working full time in the industry she once saw as only as a dream.
As a working solo mother of three children and with clients all over New Zealand and Australia, the juggle is real. Any given week can see her managing family with career, regularly flying to see clients when needed and creating fresh, new and different content for her Style Journal, clients and brands she works alongside, as well as her own social media accounts.
Maman and Lou’s paths first crossed through a spontaneous visit she and her sister made to the boutique back when it was at its original Clonbern Road location. With her sister back from the US for a visit, Lou took her shopping in Auckland and came across Maman. ‘I just remember the store being a lovely place with lots of cool things you couldn’t get anywhere else. At the time a career in fashion was merely a dream and I remember meeting Emma on the boutique floor and chatting with her about the store and what I wanted to do in the future’. From that first conversation the support for each other has continued with Kate, Emma and Lou regularly working together to provide their communities with different and unique approaches to fashion.
On a recent client visit to Auckland we had the pleasure to photograph Lou in-store and in the surrounding refurbished Remuera Precinct. Always smiling and full of laughs, it was refreshing to see her live her ‘fashion can be fun’ philosophy first hand. A whirlwind in the store, we got to witness in real time how Lou puts an outfit together and the endless options she can come up with for a single item.
To read more about Lou’s style and her up-to-date take on fashion, head over to her Style Journal or tune in to her bi-weekly Facebook lives https://louhellerstylist.com/style-journal
Introducing Lou Heller
Fashion Stylist and Personal Shopper