Jaimie Webster Haines is a name synonymous with fashion and music both here in New Zealand and abroad. From her eponymous fashion label to her sound design, DJing and playlist curation, Jaimie brings new meaning to the term powerhouse. Her zest for life and the creative possibilities that surround it are unrivalled. In recent years the re-launch of her Jaimie fashion brand and her in demand house and disco DJ career has seen this busy mother of one (her son Zoot will be eight on Christmas Eve) take on both industries with a renewed passion.
The lens in which Jaimie sees moments, objects and opportunity is one full of creativity and since graduating from Elam with a Bachelor of fine art, has become the unique and highly successful backbone to her career. ‘To me music and clothing are interconnected in the way that wearing something or just listening to something can make you feel. I am blessed to be able to work in both mediums everyday’.
Our Maman Women team met with Jaimie at her home studio and were welcomed by her infectious smile, open arms and of course music! Married to jazz legend Nathan Haines, their house is a creative hive of colour, art, personal knick-knacks that each come with a special story and records… oh so many records! Jaimie’s comfort behind the camera comes from her years modelling internationally as both a fashion editorial and brand model. With every look she styled for our Maman Women shoot there was a story or iconic reference that came with the ‘look’ ensuring the clothes were bought to life rather than just worn.
Maman is extremely proud and excited to announce our collaboration with Jaimie called ‘Kind of Bleu’. The collaboration was born out of a respect and admiration for each other’s fashion brands. Our co-founders Kate and Emma have long been a fan of Jaimie’s design and aesthetic, originally frequenting her Ponsonby boutique some years ago to purchase some of the most covetable pieces made by Jaimie and sourced from around the world. For Jaimie she loves walking into Maman and getting lost in the clothes and books, admiring what Kate and Emma have created in the Remuera boutique.
The Maman x Jaimie collaboration centre’s around the iconic Jaimie BELLE shirt which is one of Kate and Emma’s all-time favourite shapes as it works so well in your wardrobe. The girls took the time to choose the fabrics together making for a really beautiful ‘blue’ hue offering of a limited range of shirts for the Maman customer.
In between fits of laughter and sporadic dance offs we spoke with Jaimie about her journey, inspiration, fashion moments she wished she could forget and that one thing she cannot live without.
Introducing Jaimie Webster Haines
DJ and Designer