MAMAN WOMEN || Clare Turner, Natalie Norman and Felicity Turner

Here at Maman, we know that behind every successful woman there’s usually an incredible network of other women who are there to support and cheer her on.

For many of us, one of the most important women in that network is our Mum.

That’s why, with today being Mothers’ Day, this issue of Maman Women profiles the special relationship of three of our beautiful customers – Clare Turner and her two daughters, Felicity Turner and Natalie Norman.

Introducing Clare Turner, Natalie Norman and Felicity Turner

Our Mother's Day Maman Women.

"We just couldn't do it without Mum"
For Felicity Turner and natalie Norman, the cornerstone of their support network is their wonderful Mum Clare Turner.

Both Felicity and Natalie are balancing impressive professional lives with the demands of raising young children-and they're adamant that their Mum's unwavering support is the vital ingredient in their success.

"She's always been there for us - from raising all four of us kids, to helping with our children now," says Felicity, who is Head of Marketing for Sleepyhead - a full-time job that she balances with her other full-time role as Mom to her 20-month-old daughter, Isabella.

Natalie, who is the creator and driving force behind two highly successful business (Growbright and by Natalie), agrees.

"We're so lucky to have Mum. Right from when my son Liam was born, and now that I have Amelia swell, she's been really involved with the children... and they just love being with her."

Unsurprisingly, Felicity and Natalie describe Clare as a 'Super Nana', but they're also quick to acknowledge her many other talents.

"She's well-travelled, an incredible cook and a wonderful hostess," says Natalie.

"And she still looks after us," adds Felicity. "I remember how, in the days just after my daughter was born, I would see Mum's car pull into my driveway and feel this huge sense of relief and gratitude that she was there to support me" she says.

"She's always love fashion"

While Clare and her daughters share a close family bond, they're also united by their love of fashion.

Felicity and Natalie agree that Clare is the 'shopper' of the family - and they credit her with discovering Maman first.

"I was on my way to Luis when I spotted the store and went in for a look... it ended up being an expensive trip out for fruit and veggies!" laughs Clare.

She soon introduced her daughters to Maman and all three have become regular visitors to the store.

Each has her own favourites amongst the brands that Maman stocks.

Clare has a collection of Ella Johnson and RIXO pieces, while Natalie gravitates towards Misa and Zadig & Voltaire, and Felicity loves IRO, Essential Antwerp and White + Warren Cashmere.

"When I look at my wardrobe, I see so many Maman pieces that I've bought over the years and still adore - it really shows the value of investing in quality clothing that lasts," says Natalie.

Though each of the women has her own distinct style, all three have been known to fall in love with the same items occasionally.

"Sometimes it can be a bit of a problem who gets into the store first," jokes Clare.

Fortunately, some of the pieces they all lust over are wardrobe staples that every woman should have - for example the classic Anine Bing denim jackets owned (and much loved!) by all three.

"You should always be the best dressed in the room"

One of the most valuable things our Mums bestow upon is those little nuggets of wisdom they share.

When asked which bits of Clare's advice have left a lasting impression, Felicity replies: "Mum's always told us that we should aim to be the best dressed person in the room."

"And she's forever asking us 'Have you got your lippy on?" says Natalie, with a laugh, before adding - on a more serious note- "She really is the ultimate Maman."

Location: Maman Boutique and Remuera Precinct

Photographer: Jono Parker

Styling: Clare Turner, Natalie Norman and Felicity Turner