BRAND SPOTLIGHT || Favorite Daughter
When it comes to fashion, Los Angeles has long been a hub for innovation, creativity, and trendsetting. At the forefront of this wave are sisters Sara and Erin Foster, the brains behind the rapidly growing fashion brand Favorite Daughter. With a blend of wit, style, and a deep understanding of what women want, these two have taken the fashion world by storm.
Sara and Erin Foster might be familiar to many as television personalities, writers, and producers, but their venture into fashion has truly showcased their ability to excel across various industries. The sisters grew up in the spotlight, with their father, music producer David Foster, being a household name. Despite their Hollywood upbringing, Sara and Erin have carved out their own niche, driven by a desire to create a brand that resonates with real women.
The Foster sisters are also the writers and producers behind our latest Maman Netflix binge-worthy show 'Nobody Wants This'. Based loosely on co-founder Erin's own experience meeting her now husband, Nobody Wants This is up for three Golden Globe Awards this year including Best Comedy Series.
Favorite Daughter is more than just a clothing line; it’s a celebration of sisterhood, confidence, and authenticity. The brand's aesthetic is rooted in timeless, versatile pieces that can effortlessly transition from day to night, combining comfort with style. From perfectly tailored blazers to effortlessly chic dresses, the collection reflects the sisters' personal style—elegant yet laid-back, sophisticated but never too serious.
MEET THE Co-FOUNDERS
Q&A with Sara and Erin Foster
MEET THE CO-FOUNDERS
What inspired you to start Favorite Daughter?
Sara: We’ve always had a passion for fashion, but we struggled to find pieces that truly reflected our personal style. We wanted to create a brand that offered timeless, versatile pieces that women could feel good in.
Erin: It was also about creating something that felt personal and authentic. We wanted to bring our personalities into the brand, making it fun and relatable.
How does your relationship as sisters influence the brand?
Erin: Our bond is at the heart of everything we do. We have different strengths, which balance each other out, and we’re always honest with each other, which is crucial when making business decisions.
Sara: Plus, we have a lot of fun together. Our humor and dynamic definitely come through in the brand’s identity.
"We’re not just selling clothes; we’re selling a lifestyle and an attitude. Our brand is all about confidence, humor, and authenticity."
– Erin Foster
What challenges have you faced in building Favorite Daughter?
Sara: Like any business, there are ups and downs. Finding the right team, dealing with production issues, and ensuring quality are just a few of the challenges.
Erin: We’ve also had to learn how to navigate the fashion industry, which is a whole new world compared to entertainment.
What’s the story behind the name “Favorite Daughter”?
Erin: It’s a bit of an inside joke between us and our dad. Growing up, we always teased each other about being the favorite, so we thought it would be a fun and catchy name for the brand.
Sara: It’s also a nod to the fact that every woman should feel like the “favorite” in her own life.
How do you decide what pieces to include in your collection?
Sara: We focus on what we would want to wear ourselves - pieces that are versatile, comfortable, and stylish.
Erin: We also listen to our customers. Their feedback is crucial in shaping the direction of our collections.
What advice would you give to aspiring female entrepreneurs?
Erin: Believe in yourself and your vision, and don’t be afraid to take risks. Failure is part of the process, so learn from it and keep going.
Sara: Surround yourself with people who support and uplift you. Having a strong network is invaluable.
What’s next for Favorite Daughter?
Sara: We’re excited to continue expanding our collections and exploring new categories. We want to keep growing the brand while staying true to our core values.
Erin: We’re also focused on building a community around the brand, connecting with our customers in meaningful ways.
How do you hope women feel when they wear Favorite Daughter?
Erin: Confident, comfortable, and like the best version of themselves.
Sara: Exactly. We want every woman who wears our clothes to feel like they’re the “favorite” in their own story.
