DENIM GUIDE || Samsøe Samsøe
We’re excited to introduce Samsøe Samsøe denim to Maman; the Copenhagen label known for its clean lines, effortless style, and commitment to conscious fashion.
Born in Copenhagen’s Nørrebro district in 1993, Samsøe Samsøe started as a humble jewellery shop run by two brothers, Klaus and Preben Samsøe. But it wasn’t long before the label evolved into a full fashion house and today, it stands as a global name in modern Scandinavian style.
Rooted in Copenhagen cool and inspired by the city’s minimalist spirit, Samsøe Samsøe blends function with fashion, crafting timeless staples with thoughtful design and everyday wearability. Their denim reflects the brand’s DNA: clean silhouettes, honest materials, and an effortless edge.
At Maman, we’re proud to bring Samsøe Samsøe denim to the family, a brand that shares our love for elevated basics, conscious craftsmanship, and pieces that move with you, season after season.
MEET THE CREATIVE DESIGNER OF WOMENSWEAR, SAMSØE SAMSØE
Q&A with Marly Roosen
For the Spring/Summer 2025 collection, Marly Roosen delves into the beauty of early spring mornings. In an interview with Tribute to Magazine, she shares her inspiration, design process, and views on current trends.
MEET THE CREATIVE DIRECTOR
What inspired the SS25 collection?
We discussed the daily rush and how precious it is when we find those small moments to slow down and reflect. It’s like walking in the city at sunrise, enjoying the tranquility before the day begins.
How does sustainability influence your designs?
Sustainability is at the heart of design in Scandinavia, much more than just a trend; it’s a necessity. I see many great initiatives both within our company and from other brands.
“We don’t just design for trends; we design for how real people move, live, and layer.”
– Marly Roosen
How do you balance timelessness with current trends?
Samsøe Samsøe has a clear core of modern-day essentials. We reinvent key styles every season, like the Saagneta long skirt in linen, this time with a contemporary pinstripe. We also have an amazing Basics line and Blue Belief offering, which is Samsøe’s low-impact denim range. These serve as the perfect foundation for everyday dressing.
What has been the highlight of developing this collection?
My highlight, honestly, is working with the team. Everyone is so talented and passionate. It’s very special to have such a close bond with everyone, and we are collectively excited about what we do.
