Cheryl Whiting
10 YEARS TOGETHER
CHERYL WHITING
Real Estate Trailblazer and Fashion Icon
To know Cheryl Whiting is to admire her. A force in Auckland real estate for over 37 years, Cheryl is the epitome of polish, professionalism, and personality. But to Maman, she is also something far more
personal, a mentor, a supporter, and a cherished connection to our roots.
Cheryl’s real estate career began in 1988 at Challenge Real Estate in Remuera, and from there she rose to become one of the most respected names in the business. Cheryl was named New Zealand’s No. 1 salesperson for three consecutive years in the 1990s with her expertise spanning some of Auckland’s most desirable suburbs, including Remuera, Parnell, Meadowbank, Mission Bay and Saint Heliers.
But her influence goes far beyond property. Cheryl has been a long-time friend and mentor to Maman’s founders, offering wisdom on everything from business leadership to navigating the juggle of motherhood and career. Her advice has always been generous, her support unwavering, and her presence, a constant source of encouragement. She regularly checks in, offers guidance, and acts as a trusted sounding board.
Her connection to the Maman story runs even deeper: Cheryl was a great friend to Kate and Emma’s late mother, Deb. In fact, Cheryl was Deb’s first boss and colleague in the real estate world, making her part of the family legacy that lives on through Maman today.
A true fashion woman at heart, Cheryl’s style is bold, joyful, and utterly her own. She’s never afraid of colour, print, or statement pieces, and her love for fashion is matched only by her impeccable eye. She embodies what Maman stands for: individuality, confidence, and fun with flair.
Beyond her professional achievements and style, Cheryl’s greatest contribution may be her tireless community work. For more than 27 years, she has volunteered with Mercy Hospice Auckland helping raise vital funds and awareness for palliative care services in our city. Her dedication has made a lasting impact on countless lives, and it reflects the deep compassion and generosity that define who she is.
As we honour Ten Years Together, Cheryl Whiting represents everything we admire: strength, style, and an enduring commitment to lifting others up. We are proud to count her as part of our journey, and even prouder to call her a friend.
Who introduced you to Maman?
Kate and Emma when they were thinking of opening a fashion boutique and looking for premises in Remuera.
What’s your first memory of shopping at Maman?
The style and flair of Kate and Emma’s fashion choices, and the beautiful fabrics they were working with.
Do you have a special piece from Maman that holds a story or memory?
I honestly love all my pieces from Maman. I particularly love my Zadig and Voltaire jackets with that extra sparkle embellishment on the garment.
How has Maman been part of your personal style journey over the years?
If I ever want an individual piece, say a beautiful silk blouse, fabulous jeans or pants, something different, with flair, Maman is where I go.
What does Maman mean to you in three words?
Labour of love.
Which Maman moment or event stands out most in your memory?
The happiness and love in the eyes of Kate and Emma when they opened their first boutique in Remuera. Their dream had come true.
What’s your go-to Maman outfit that makes you feel most like you?
My absolute fave is a beautiful Essentiel Antwerp silk blouse with superb, fitted AG jeans and the Zadig and Voltaire jacket with a glint of sparkle, casual down with a pair of Philippe Model sneakers.
What has kept you coming back to Maman over the past 10 years?
The variety and the quality of the clothing, the stylish labels and to see Deb’s photo hanging proudly on the wall in the boutique looking over her girls just brings back beautiful memories of all the wonderful times we’ve had together.
If Maman were a person, how would you describe her?
Vibrant and passionate with a personality it owns.
What would you like to see from Maman in the next 10 years?
Keep on loving what you are doing. Remember your roots, as I know you do and keep the passion alive. Keep up with the wonderful choices of fashion labels and the welcoming vibe that is one of the trademarks of the boutique that is Maman.
Photographer - Olivia Kirkpatrick
